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How to Create Appealing Social Media Posts

January 15, 2021

In today’s business world, social media has become a powerful tool for building relationships and increasing a company’s popularity. This is especially true for small businesses without huge ad budgets. However, if you’re using social media to connect with potential customers and sell your products, you need to know how to create appealing posts that get results.

With the right strategy, you'll be able to create posts that will make people take notice of what you have to offer and get them interested enough in what you're doing that they want to buy from you!

What Makes an Appealing Social Post?

When you create your first social media posts for your company, there’s a high chance you will find yourself overthinking each word you type. What can you do about it?

You must have a goal in mind for every social media post that you make. When you are creating a social media post, don’t try to cram in too much information. A good rule of thumb is to make sure your post is under 120 characters. Your content should be about 80% visual and 20% text. Your text should be conversational, not promotional.

Show Your Brand’s Personality

Social media is a more casual form of communication, so it’s important to think about how you’re going to connect with your followers. Show the personality of your brand in your social media posts to reflect your brand’s voice and personality. For example, if you’re a company that makes t-shirts with funny quotes, you should have a voice that’s conversational and humorous.

Use Images for Visual Appeal (But not too many)

When designing your blog or website, make sure to include images. Images are a great way to add visual appeal to your work and can help bring your words to life. But don’t go overboard with images, you want to use them judiciously and strategically.

Images are a great way to break up text and make your blog posts more visually appealing. The key is to find a balance between text and images.

Engage People with Questions

An appealing social post tells a story that connects with the audience and builds your brand’s trust and credibility. It’s also important to make sure that your posts are consistent with your brand’s voice. Engaging your audience with questions is a great way to continue to build a relationship with them. You can ask them about their favorite products, what they want to know more about, or what they think about a current news event. Make sure to thank them for their answers and to listen to their responses.

People are incredibly social creatures, which means that they love to talk and will gravitate towards opportunities for conversation. If you can engage people with a question, you’ll be able to spark a conversation and build a relationship with them. It’s all about asking questions and being curious about other people.


As you can see, creating an appealing social media post isn’t just about promoting your newest product. You need to show that you truly care about your audience and listen to what they are saying. If you create content that will be captivating and standing out from the crowd, your social media will thrive, and your sales will grow!

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