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12 Social Media Mistakes to Avoid

February 12, 2021

When starting a business, social media is often the last thing on your mind. After all, you need to promote products and services. However, if you want to grow your company’s visibility online, then you must integrate social media into marketing strategies. But what about all those errors that you can make? While it's not the end of the world, there are some things to avoid when possible. Let's look at 12 of them in this article.

1. Not taking social media seriously

It’s not random that we put this is like the first mistake in the article. This error could be potentially the “deadliest” for your company. If you dismiss the potential and importance of your company’s social media activity, you’re missing out on a huge chance. Social media platforms are not just full of memes and funny videos. However, it seems like not everyone understands it- nearly 40% of small companies don’t have social media accounts. They are your opportunity, your open door to meet your potential customers directly. Never in history was there a better way to communicate with your clients. Why would you ignore it?  

2. Lack of social media strategy

As a business owner, you understand the importance of planning your steps. Without it, you’re working in chaos. The same rule should be applied to your social media activity. Create goals, make clear plans, and always check the results. This way, you will be able to adjust your plans if necessary. Remember, social media is your chance to increase sales!

3. Not understanding platforms

That’s a very common mistake, even among bigger companies. If your social media activity looks the same both on Instagram and Twitter, you are doing it wrong. Treat each platform individually. They all have specific language, culture, and audience. Don’t waste your time just copying one post to as many platforms as possible. Instead, understand a few of them and provide things that people will like.

4. Bad audience targeting

Never assume that your posts should be seen by everyone. By doing so, you will just waste your time and money. It’s a great idea to spend extra time deciding who your audience is. Who is most likely to buy from you once they see your social media? Who will just engage with you without making any purchases?

5. Hiring wrong people to do the job

It’s quite common, especially among the boomer’s generation, to assume that social media is a no-brainer that could be done by anyone. That’s far from the truth. If you want to see any results from your social media campaigns, you need to have experts doing it for you. Understanding the ever-changing social media world is a full-time job itself!

6. Buying followers

Everyone knows about it, no one talks about it. Buying followers for your social media profiles is a mistake that shows the best how little some companies understand the nature of social media. Sure, if your Facebook profile has few million likes, it seems impressive. But keep in mind that anyone can see profiles of those who liked you. Small European company having 2 million Indian followers? That doesn’t seem right. If your social media profile seems fake, so will your company to your customers. Don’t make this mistake!

7. Bad KPI measurement

KPI means Key Performance Indicators. How can it be bad? All it takes is for you to associate the number of followers with a successful social media campaign. As we’ve mentioned above, it’s not quantity, but the quality that counts. Having thousands of inactive followers means nothing. To see how good your social media profiles are doing, you should focus on your follower’s activity. How often do they engage with you? Are they actively viewing your posts? That’s what you should measure with KPI.

8. Ignoring people

Have you ever left a question or a comment on someone’s profile, but never got an answer? Well, that’s another common mistake. If all you do is post and leave, soon you’ll find yourself at a standstill. No one likes to be ignored, and social media are no exception. If your customer asks a question about your product or service, use this opportunity to get in touch with them and convince them to buy from you!

9. Using social media as a commercial platform

One thing must be made clear- social media is not a place to bomb your customers with commercials. Simply put, people are tired of seeing them. Most likely, they will simply ignore them. It doesn’t mean, of course, that you should waste your time chatting with people about the weather. However, social media is a place where your potential customers can get to know you, see what you value, how you work, etc. If they like what they see, you won’t need much more to make a sale.  

10. Acting like a robot

This part is somehow connected to the previous point. You need to sound like a human to connect with one. If all you do is show an infographic about your performance and point out dry data, you won’t be appealing to people. Use humour, memes (that is if it matches your business profile), or just talk in a friendly manner. Social media is not a place for corporate language.

11. Not dealing with bad feedback

This part is crucial, especially for younger generations. Your customers need to see that you’re honest with them. If they post a negative comment or complain about a not-so-perfect experience they got from you, you must investigate it. Deleting that comment will only make things worse since now you will gain an unhappy customer who might share their opinion about you on platforms you can’t control.

12. Not solving your customer’s problems

Lastly, you need to see the potential of social media in dealing with your customer's problems. Like dealing with negative opinions, your social media profiles should be a place where your customer will go when they need help with their products.

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